"Reading must be about the only pastime that is pretty much universally seen as "good" and virtuous - so to say openly that you don't like books puts you beyond the pale. For someone to say they don't care for reading labels them as some kind of thickie pariah, fair game for any insult. To decide any such thing on the basis of one single trait seems both sweeping and snobbish."
The Alchemy of Reading: revelation/creation of a whole new world? (Alberto Manguel, The History of Reading, pp.3-5)
"[...] one day, from the window of a car (the destination of that journey is now forgotten), I saw a billboard by the side of the road. The sight could not have lasted very long: perhaps the car stopped for a moment, perhaps it just slowed down long enough for me to see, large and looming, shapes similar to those in my book, but shapes that I had never seen before. And yet, all of a sudden, I knew what they were; I heard them in my head, they metamorphosed from black lines and white spaces into a solid, sonorous, meaningful reality. I had done this all by myself. No one had performed the magic for me. I and the shapes were alone together, revealing ourselves in a silently respectful dialogue. Since I could turn bare lines into living reality, I was all-powerful. I could read. "
"What that word was on the long-past billboard I no longer know (vaguely I seem to remeber a word with several As in it), but the impression of suddenly being able to comprehend what before I could only gaze at it is as vivid as it must have been then. It was like acquiring an entirely new sense, so that now certain things no longer consisted merely of what my eyes could see, my ears could hear, my tongue could taste, my nose could smell, my fingers could feel, but of what my whole body could decipher, translate, give voice to, read."
"In every case, it is the reader who reads the sense; it is the reader who grants or recognize in an object, place or event a certain possible readability; it is the reader who must attribute meaning to a system of signs, and then decipher it. We all read ourselves and the world around us in order to glimpse what and where we are. We read to understand, or to begin to understand. We cannot do but read Reading, almost as much as breathing, is our essential function."
Active Reading: What it means to read, and how to read texts critically and creatively; academic material, in particular.